Top 5 Virtual Fitness Programs on Android in Turkey: Q1 2023

In the first quarter of 2023, the virtual fitness app market in Turkey showcased varied performance trends across the top 5 applications on the Android platform. Here's a closer look at the weekly downloads, revenue, and active user metrics for each app, based on data from Sensor Tower.

Freeletics: Fitness Workouts experienced a modest fluctuation in its weekly revenue, peaking at approximately $860 in the first week of January and ending the quarter at around $666. Weekly downloads saw a peak of 339 in early January, with fluctuations leading to 247 downloads in the last week of March. The app's active users showed a decline from 1.5K at the beginning of the quarter to just over 1K by the end.

Fitify: Fitness, Home Workout demonstrated a consistent upward trend in weekly revenue, starting at $500 and reaching $835 by the end of March. Downloads grew significantly from 3.3K in late December to 6.4K in the last week of March. Active users also saw a rise, peaking at over 19K at the beginning of March and maintaining around 17.6K towards the end of the quarter.

Sweatcoin・Walking Step Counter showed a steady increase in weekly downloads, starting at 6.9K in late December and skyrocketing to 36.9K by the end of March. The app's weekly revenue peaked at $380 in mid-January, stabilizing around $268 by the end of the quarter. Active users fluctuated but remained robust, with a high of over 204K in late January and ending the quarter at approximately 148K.

Strava: Run, Bike, Hike experienced a decline in weekly revenue from $596 in late December to $355 by the end of March. Weekly downloads were relatively stable, starting at 563 and ending at 578. The app's active users hovered around the 17K to 19K range throughout the quarter, with a slight dip in mid-February.

Yoga-Go: Yoga For Weight Loss recorded a considerable drop in weekly revenue, starting at $606 in early January and falling to $83 by the end of March. Downloads peaked at 3.2K in the first week of January but dropped to 172 by the end of the quarter. Active users followed a similar downward trend, declining from 5.6K in early January to around 1.3K by the end of March.

For more detailed insights and data, visit Sensor Tower.